The algorithm of LinkedIn restricts low-quality content of LinkedIn Pulse articles from appearing in Google search results. LinkedIn Pulse is a valuable platform for creators to share thought leadership, articles, and professional insights. However, these worthy authors remain unseen by a wider audience due to indexing issues. Let us understand the reasons behind the following:

Technical Limitations

LinkedIn is a platform with domain authority (DA) and the content published on this site should ranked highly on Google Search Results Page (SERPs). It is a harsh truth but, Google does not actively crawl and index directly from the third-party source of LinkedIn and they are keen on prioritizing other websites with more open access.

The reason is LinkedIn doesn’t automatically prioritize indexing every article published on Pulse and the write-ups won’t appear on Google unless they meet certain criteria. The articles on LinkedIn are considered to be relevant as personal blogs, company websites, or industry-specific journals as the contents on LinkedIn are not aimed at a single topic.

Quality of Content

The article published on LinkedIn Pulse should have substantial information with valuable insights on the topic being chosen. Google might also not consider it worth indexing if the content is copied from other sources.

The articles must be properly formatted with headings, subheadings, and bullet points, with a clear flow. One can leverage LinkedIn’s H1s and H2s to make section titles pop and help Google understand what the article is all about. The author can also create a series of LinkedIn posts linked
with each other.

It is often advised that the creators should not publish the same content on multiple platforms as Google may choose to publish only one version of it. The tip is to consider creating and posting content on the personal website or blog and consider the LinkedIn Pulse as a secondary platform to republish the summary of the full blog. However, due to the absence of canonical tags, Google won’t recognize the website owner as an original publisher.

Keyword Optimization

It is a known fact that improper keyword usage or not including relevant keywords throughout the article can hinder its visibility. For LinkedIn Pulse articles, authors should focus on long-tail keywords or phrases that are specific to the purpose.

Google will not link the article if it does not have any external link. The authors should include the link to their website and keywords related to industry-specific websites. It is important to research and strategically place keywords in the title, description, and body of the article.

Privacy Settings

To make the articles rank on Google search results, the author should make the account public and not keep it private. In addition, the ‘no follow’ tag should be kept in mind before publishing write- ups. It is advised to increase the value of SEO in the LinkedIn Pulse articles and place internal links that might guide a reader to go through other published articles of similar domain.

In rare cases, Google might take some time to crawl and index the LinkedIn Pulse article. It is hindered by the duration or frequency a website or platform is updated. The overall size of the article and the complexities of LinkedIn make it not appear on SERPs.

However, using Google Search Console for indexing will expedite the process of helping Google find the LinkedIn Pulse articles at a faster rate. Ensuring uniqueness and promoting engagement, the chances of LinkedIn Pulse article being indexed and ranking well in Google search results increases.